Rise is a company founded by native Ethiopians, Ayana and Nebru Ali - they have created a sustainable beanless coffee alternative that doesn’t have a negative environmental impact.

The branding for Rise balances the importance of the product and message with sense of fun, so as not to preach at the audience. The tone of voice is at times playful, at times direct, and the Ethiopian animals in the illustrations are ready to bring the fight to your local coffee shop.